Customers Prefer Repair Costs Over New Car Payments

With inflation rising, it is no wonder that the average customer would rather pay repair and maintenance costs than new car payments. This is something that service providers like you can take advantage of! 

Some customers are choosing to buy high mileage vehicles, whereas others are considering getting a new vehicle at all. If your customer is weighing between possible repair costs versus guaranteed monthly new car payments, have an honest discussion with them. Identify the difference between maintenance and repair costs. Have them consider a valid reason for purchasing a new car. Be a part of their safe and cost effective vehicle journey. Building a trusting relationship with customers using clear communication techniques and quality customer service plays a vital role in the sustainability of your business. 

Pro Tip: Using AutoFluent®’s email marketing tool to remind customers to come in for maintenance can be an effective way to make your customers feel appreciated. You can even schedule these future emails automatically when they come in! Read our article on how to use email reminders here, or contact AutoFluent®’s Support team today!