AutoBiz Email Marketing Tools
Not that many years ago, businesses had to rely on expensive mailings and phone calls to encourage their customers to return for preventive maintenance or needed services, and to notify them of specials and promotions. But in this day of free email marketing, it’s surprising how few utilize this powerful tool. Shops with AutoBiz can easily take advantage of this valuable service.
Free AutoBiz Email Tools
There are many ways you can do email marketing using tools included free with AutoBiz:
• Send a special welcoming email to your new customers.
• Send a thank-you email to all your customers, with a different custom email for each customer type (Sales Category).
• Remind your customers to perform needed recommended services.
• Invite your customers to return for services a certain number of months after performing an oil change, alignment, brake job, etc.
• Send special emails “on the fly” from the Customer Entry window.
Emails can be automated once they are set up, then one click sends all the email messages in the queue as frequently as you like. The emails can be personalized with the customer’s name, vehicle, and date of their visit. In addition to all this, you can create email marketing campaigns, targeting customers who purchased certain things at certain times, who are past due, and/or who have certain types of vehicles.
Setting up your email service in AutoBiz is easy, and is similar to the set up for Microsoft Outlook. In the Email tab of your System Settings window (in Setup Entry), you enter the information from your email service provider. Then you can create Email Templates. Click the Email button in Customer Entry, and create your templates in the Mail Templates tab of this window. If you need assistance, AutoBiz Customer Support Technicians are available to help.
Third Party Email via AutoBiz Marketing Partners
For even more comprehensive email marketing, AutoBiz interfaces with a number of companies who specialize in this service. Here is a listing of our current email marketing partners, in alphabetical order:
• AutoVitals.com
o 805-618-1582
o gustavo.parra@autovitalsinc.com
• CustomerLink.com
o 888-942-5448
• DemandForce.com (owned by Intuit)
o 800-210-0355
o prainville@demandforce.com
o http://www.demandforce.com/industries/automotive/
• Driverside.com
o 608-247-4600
o ajenski@driverside.com
o http://www.driverside.com/sales/demo/aftermarket/
• eAutoClub.com
o 310-984-3501
o Jorge.Antico@eautoclub.com
• MechancNet.com
o 877-632-4638
Although each of these providers charges a monthly fee, many customers say the added business outweighs the cost.
Whether you set up your marketing campaigns in AutoBiz and/or use one of our Marketing Partners, your customers will appreciate the pertinent and timely information you give them about their vehicles, and they will see that you care. And you will appreciate how easy it is to bring your customers back sooner, and more often.